Semalt Tells How To Position A Web Page In Google By Yourself
Today, the web and search engines are very useful in the buying and selling process. So, to get information about a product, to sell or buy it, the web is a vector of growth and development. It also participates in the notoriety and the brand image that you want to create for your company. Despite all the advantages that the web offers you, if you don't know how to be on the first page of Google, it won't really help you.
However, to reach the first page of Google, it is necessary to implement SEO techniques. This means having the best SEO tools at your disposal such as the SEO Personal Dashboard.
In this article, we will show you six ideas to position your page well in Google with SEO techniques.
Moreover, to position your web page in Google, you can also consider increasing the visibility of your web page with the DSD SEO tool. We will take care to explain all this at the end of this article. To start with the list of six ideas that will help you to position your web page in Google, we will first talk about:
Doing SEO Yourself
Positioning a web page is not as complicated as some may think. In fact, when it comes to SEO, there are several approaches to consider. For example, if you have the money, you can always hire a professional SEO agency like Semalt, which will do all the work for you.
Then, all you have to do is monitor the results to make sure they are doing their job well. On the other hand, if you don't have an adequate budget, you will have to do the search engine positioning yourself for free. Indeed, you can use the very effective DSD search engine optimization tool offered by Semalt.
Not The Quantity But The Quality
We know that the number of inbound links matters a lot, but it is their quality that counts in web positioning. Moreover, when you enter poor-quality links, Google will punish you sooner or later (either with a filter or with lower search results).
So, if you don't know how to rank a web page in Google, there is no need to worry. However, our advice is to focus on quality links and content marketing. That is, you need to work on blog posts with internal links to the subpages of your website.
To have this much-needed quality, we suggest you use the very effective SEO tool DSD that even we, use.
How To Position My Website On Google For Free?
To position your web page in Google, you must first search for good keywords in Google.
To do this, you must start by :
Choosing The Right Keywords
Choosing the right keywords helps you find valuable and specific keywords that are relevant to your web page. Nevertheless, we invite you not to ignore the power of long keywords / long-tail keywords.
Indeed, long-tail keywords are less competitive because fewer people write about them. So this is a great opportunity to make your pages visible with specific long-tail keywords that are easier to find. We suggest you use the free DSD tool to find keywords for your web page.
Do The SEO Analysis (Audit)
As a person who has just started your adventure with SEO positioning, you may not know how to do a technical analysis of a website. Don't worry, because many free tools can help you with this task. Indeed, when I started my adventure with SEO, I used software such as WooRank, SEMrush, SpyGlass. But, the most efficient one that allowed me to increase the visibility of my web page is the DSD, the one from Semalt.
Let's say you have just done a preliminary analysis of your page and you already know very well what to do to improve its structure. Now it's time to do some practical optimization of the website, that is, do some on-page and off-page SEO.
Indeed, on-page optimization consists of changes to improve the technical structure of your website. There are a series of recommendations that you should follow when adapting your online business to Google's guidelines. However, search engine optimization is not that difficult if you are willing to spend time and learn.
As for off-page optimization, it is the activities related to the acquisition of internal and external links from other 2.0 websites, directories, blogs, social networks that are essential for your virtual business to gain Google's trust.
Analyze The Competition
This is a very important point that is often ignored even by big marketing agencies. So, do you know the easiest way to check who your rivals are in the online world?
To do this, simply enter all the most important keywords (one by one) into the search engine and record in Excel the first 3 to 5 positions (URLs) that appear in Google. These are the ones that are in the most competition with you. Then, evaluate these websites from the inside by checking:
- how much text they have;
- how the titles, descriptions, headings, paragraphs are formed;
- the age of the domains;
- the quality of incoming links, internal links, page load speed, etc.
Now try to include your competitors' solutions on your own website, but remember not to copy the content.
In a nutshell, content marketing is all about publishing valuable content that is useful and appealing to your audience, while engaging their interest. So, content marketing can bring many benefits. For example:
- creating a corporate image;
- popularize the brand;
- engage users;
- generate visibility on Google through blog posts;
- generate visibility on Google and influence search engine position (internal link building).
Content marketing is, on average, 62% less expensive than outbound marketing. In addition, the fact that valuable text promotes greater interest among potential customers also contributes to the link building process. Also, don't forget that the company's blog can be used as a tool to promote your brand and gain recognition from future customers. Also, we advise you to post information about the practical use of your store's products, or to offer the recipients unique and interesting content indirectly referring to your offer.
But, if you are still wondering how to promote your website on Google for free, the answer is also related to the content. From my experience, I recommend you to describe the curiosities or news that are happening in your market niche. It will surely be more interesting for visitors than articles about the quality of your products/services.
SEO Positioning On Google - Major Issues
Some major issues are essential for the good SEO positioning of your web page on Google. These are:
Time To Study
If you've never had any contact with SEO before, you'll definitely need to spend a lot of time learning these new skills and then putting them into practice. The best option, in this case, will be to learn from SEO gurus such as Semalt.
Obviously, you can certainly learn a lot from them.
They depend on too many components, which makes it impossible to define a fixed budget for all websites. However, the most important factors that determine SEO costs are:
- the number of competitors in the niche;
- age of the domain;
- structure of the website, among others.
On the other hand, if you have a blog where you plan to start selling products to a certain target group, solid content marketing is enough. Also, you need a few dozen good quality links per month for 6 months to reach the "heights" of Google.
On the other hand, if your goal is to open a sports nutrition store (where the competition is strong), that's fine. But, you will probably also need to create your own external websites (blogs) with different IPs and DNS. Then from these blogs, you will need to perform a link-building strategy to said e-commerce store.
No matter what kind of business you have on the Internet, the constant struggle for the top positions in the organic search results is like a never-ending race. So, the winner will be the one who does the best job.
However, keep in mind that even if you reach the top results on Google, it does not mean that you will always be there. But, competition is on the rise and it is especially noticeable in competitive industries where companies with big marketing budgets almost always win.
I guess everyone should now answer the question: do I have the time, the will, and some money to rank my own website on Google? Or maybe it's better to trust an SEO agency like Semalt that knows how to do it and not worry about it? This is a question you all need to answer individually.
How To Position A Website In Uncompetitive Niches?
To position a website in uncompetitive niches, we will first talk about :
Content Marketing - No Cost SEO Solution
If I were starting from scratch and could choose a niche, I would avoid highly competitive market segments. Instead, I would focus on a low-competitive product/service that I can promote primarily with content marketing (writing blog posts).
But in the first two years, I would create blog posts where I would try to solve problems (answer questions Google users have that obviously have to do with my market segment).
Also, I would enter good quality external links (dofollow) from sponsored articles and nofollow links - from comments on blogs and forums. Then I would try to diversify the hyperlinks (anchors), using keywords, URLs and mixing them with the brand name.
Become A Friend Of Google
If you want your website to appear on the first page of the search engine, you need to know the secrets and rules of Google's hierarchical mapping. This is how you will know what to do to please it and increase your online business ranking. First, you should know that Google is constantly changing its algorithm. So, to please Google is not a simple task.
In fact, you never know what it will surprise you with tomorrow. Maybe an update that flips hundreds of pages? Nobody knows, that's why it's so important not only to constantly monitor every change Google makes but also to try to predict its future updates, based on the behavior we already know.
Therefore, the best way to learn Google's puzzles is to use ranking tools. In this respect, our favorite tool is the SEO Personal Dashboard, an all-in-one tool that is ideal to accomplish all your SEO tasks.
It is obvious that it is not easy to position your web page in Google. But, with the ideas developed previously, you can easily achieve it if, of course, you put them into practice.
Despite all this, we offer you a better option according to which your visibility is certain. This is the very effective DSD SEO tool that the Semalt SEO agency puts at your disposal. Semalt's goal is to help website owners effectively promote their web page on Google for free.
We invite you to discover many other opportunities on Semalt.com.